case study - ANIMATION & 360° INTERACTIVE EXPERIENCE

Morella

Gallaher Signature Living

Live exceptionally. Age beautifully.

location

Rum Cay, Bahamas

scale

108 Acres

deliverable

360° Interactive Tour

Platforms

Web · Mobile · VR

the project

Bringing Morella
to Life

Morella is the newest and most forward-thinking community in the Gallaher family portfolio — a boutique Continuing Care Retirement Community in the heart of Petaluma, Sonoma County, offering 82 thoughtfully designed residences surrounded by resort-quality amenities, farm-to-table dining, and lushly landscaped grounds.
With construction underway and reservations open, the Gallaher team needed a way to bring Morella to life for prospective residents and investors before opening day. SPINE was brought in to build the visual world.
82resRESIDENCES
6strSTORY BUILDING
360°INTERACTIVE TOUR
master plan

The Community
by Design

A full-block site at Petaluma Blvd North & Sycamore Lane — thoughtfully planned with a lush interior courtyard, Japanese maple grove, koi pond, indoor pool, resident gardens, and a wellness pavilion, all within walking distance of downtown Petaluma.
Preview

Aerial Photomontage — SPINE Google Earth Integration · Petaluma, CA

the challenge

Selling a Future
Before Its First Day

Morella was under construction. No photography possible. No completed spaces to tour. Yet the Legacy reservation program was open — and prospective residents needed to see, feel, and believe in the community they were committing to.
SPINE’s challenge: create a fully realized visual world, from the street-facing architecture to the intimate details of a private residence, accurate enough to earn trust and drive decisions.
  • 01Full photorealistic 3D environment across all six development zones
  • 02360° interactive tour with real-time navigation island-wide
  • 03Cross-platform: desktop web, mobile, and VR headset
  • 04Google Earth aerial photomontage for neighborhood context
  • 05Still renders for print, digital marketing, and sales materials
the challenge

How SPINE
Builds Worlds

Every SPINE project follows the same rigorous three-stage pipeline — refined over two decades to keep clients aligned at every step. No surprises. No wasted revisions. Everything approved before production moves forward.

01

STAGE ONE
Geometry &
Camera Angle
A schematic model created from submitted CAD files and drawings. The Level 01 render verifies 3D geometry accuracy and locks the camera angles that will best showcase each space — before a single material is applied.
  • —CAD files: site plans, floor plans, roof plans & elevations
  • —Reference images and existing 3D files
  • —Background and site photograph
  • —Camera angle descriptions
LEVEL 01
LEVEL 02

02

STAGE TWO
Materials &
Lighting
With geometry approved, all production materials and lighting are applied. Client review at this stage focuses on material accuracy, color palette, texture fidelity, and lighting character — the foundation for final quality.
  • —All materials, colors and textures must be submitted
  • —Geometry and camera angle must be fully approved
  • —Lighting time of day selected: dusk, day, or night
  • —All background or context images submitted

03

STAGE THREE
Post Production
Enhancement
STAGE TWO
The final and most rewarding stage. Full environmental detail, landscaping, entourage, lighting enhancements, and cosmetic refinements are complete. The image is delivered at full production quality.
  • —Approval on Level 02 including geometry and lighting
  • —Additional accessories, vehicles, and entourage
  • —Landscaping details and seasonal adjustments
  • —Comments limited — the work is nearly complete
LEVEL 03
FINAL
FINAL

FN

FINAL DELIVERY
Production-Ready
Deliverables
High-resolution stills, cinematic animations, and the completed 360° interactive tour — all delivered and tracked through Basecamp. Every asset production-ready for print, digital, and immersive platforms.
  • —High-resolution stills at final quality for print and digital
  • —Cinematic animation for marketing and sales
  • —360° interactive tour for web, mobile and VR
  • —All project communications tracked in Basecamp
The Transformation

From Blueprint
to Breathtaking

Drag the slider to reveal the journey from raw L1 block-out to photorealistic final render. Each zone tells the same story: architectural intention transformed into lived experience.
Morella_Campare-AMorella_Campare-B

The Petaluma Boulevard elevation — from raw block-out geometry to the finished Spanish Colonial façade with full landscaping, warm golden-hour light, and the signature terra cotta roof.

L1-BLOCK-OUT
L2-MATERIALS
L3-DETAIL
L3-DETAIL
FINAL RENDER
The Transformation

The 360°
Interactive Tour

Navigate freely through Morella’s exterior, grand lobby, and select residences in real time. Walk the grounds, step inside the Great Room, explore a private suite — on any device, from anywhere.
Play Video

EXPLORE 360 PANO EXPERIENCE

Click Here
in motion

The World
In Motion

From animated ocean water dynamics to fully navigable VR walkthroughs — the Satoshi world was built to be experienced, not just seen.
Play Video

Morella — L3 Final Cinematic Trailer · 91 Seconds

Process Reference

White Clay to
Cinematic Final

the work

Explore Morella

Every space rendered in photorealistic detail. Navigate with arrows or select a thumbnail below.
Exterior Lobby Units
THE RESULT

Experience
Morella

Walk the grounds. Step inside the lobby. Tour a private residence. The 360° interactive experience brings Morella to life for prospective residents, families, and investors — from anywhere on Earth.

SPINE gave us the ability to show Morella in its full beauty before a single resident moved in. Prospective members could walk the grounds, see the lobby, and feel the quality of their future home — all before construction was complete.

Gallaher Signature Living
Morella — Petaluma, California
ABOUT SPINE

You Imagine It.
We Build It.

EXPLORE OUR WORK

3D Rendering

Photorealistic stills for print, web, and sales.

VR Experiences

Fully immersive Unreal Engine environments.

360° Panoramas

Interactive tours on web, mobile, and VR.

3D Animation

Cinematic walkthroughs for marketing.

Aerial Photomontage

Google Earth context visualization.

VFX / Post Production

Compositing and visual effects.