A VOYAGE THROUGH TIME.
In the early 1900s, Fifth Avenue was a spectacular area filled with opulent homes. It was a New York business center by the 1970s, and is a global capital for fashion and retail today. Watch this transformation take place on the corner of Fifth Avenue and 52nd Street, all while the timeless beauty of the Cartier Mansion remains unchanged. SPINE collaborated with Emblematic group to create this immersive experience.

http://paidpost.nytimes.com/cartier/a-classic-landmark-for-the-modern-age.html